Wednesday, May 30, 2007

Absolutely brilliant business idea

Ok, people buy a bunch of crap they don’t need, don’t want, and won’t use.  They buy this crap all the time and it sits in a closet, or garage, or storage unit for years on end.  Soloflexes, “Beans”, doggie sweaters, pots and pans, and all kinds of other crap just sits there and collects dust.  Americans spend $50 billion on pet products that pets don’t give a crap about.  They spend billions on health equipment that they don’t use.  Just gobs of money floating around being pissed away.

Here’s the pitch:


Build a website where they can plug in the product they want and the dollar amount they saw it advertised for.  You knock off 5% for coming through your site rather than the manufacturer.

They send the money, and you tell them—up front—that you’re not going to send them the product.  Tell them that instead of actually getting the worthless piece of crap that they’re not going to use, you’re going to simply take their money and send most of it to a charitable organization.  Imagine what the $50 billion a year would do for an African health care organization.  Or cancer research.  Or AIDS research.  Instead of pissing money away on useless crap they don’t need, don’t want, and won’t use, they can pay for it as if they were really getting it, but that money would go to a more useful cause.  You tell them up front so there’s no trickery involved.  They click the “accept” button on the terms of sale.  They’re doing a good thing for the wrong reason.  You’re doing the wrong thing, but for a good reason, and then paying for the wrong thing with a good thing for a good reason.  Everybody wins.



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